Do you think that advertisers have a moral duty to
avoid stereotyping people?
Personally, I think people have the freedom to
promote, advertise, and endorse their product however they feel like necessary.
Maybe the product itself is for a specific audience and the producers want to
advertise their products so that it will appeal to the audience that it
desires.
This will also depend on the medium that the company
chooses to advertise its audience. The reason why they might choose different
mediums is to appeal to their audience who use the platform. For example, Video
Sharing Sites (YouTube, Vimeo), and Social Media Sites (Facebook, Twitter). If people
decide to advertise their product on YouTube and Facebook, who’s audience are
older millennials who won’t have an easily offended audience, then there won’t
be numerous complaints about offensive content. However, if the company decides
to promote their product on TV, which people viewing TV can’t decide what is televised
and broadcasted to them, then they will probably get many criticisms about
offensive content being aired publically taking in the audience.
People can also be offended very easily as well.
Many people may have had either experienced the situation before hand, or are
just people are offended easily. This can cause protests against the product
and could lower the reputation of the company.
Hi Ali,
ReplyDeleteI totally agree with what you said and I believe that it is true that advertisers should have the freedom to advertise their products (which they do). However I think that some of the advertisers ads aren't suitable therefore I think that as you said a specific audience should be targeted but at the same time some of them shouldn't be advertised at all.
Hey Aly,
ReplyDeleteI fully understand your point of view and where you are coming from however I disagree with it. I understand that anyone should be free to advertise what ever and how ever they want to and that is what liberty stands for but the thing is that offending people in order to reach a certain audience is not okay. I think that if the advertisers were able to create successful advertisements without offending anyone and without using stereotypes people would take advertisements more seriously and a majority of the complaints towards the advertising industry would stop.
Furthermore I do agree with you when you said that people get offended easily and for that reason I believe that if that can be prevented the media industry and the advertising industry would not receive so much criticism. Nonetheless this was a good blog post that clearly states your view on the subject and you have also answered the question and provided reasoning for it.
Well done !
I like how you dressed both view points, one of the customer and the company advertising the product. You made powerful arguments for both sides and in a way I could say there is a sense of fairness in this blog post. Overall this was a very enjoyable read, it was structured well, good job!!
ReplyDelete