What main appeals did you use in your pitch? Why did you decide they would be the most effective?
We were aprehended by a company to create a a advert for their product, a high sugar energy drink. The first appeal that was used, was the fear appeal. This was used to denote the strength of the drink in a way. It was used in situations like try to finish a meager or somber task, or trying to complete an asessment, or reach career/work objectives/goals, but sleep is getting the best of you. If youd rink the energy drink, the unbidden sleep will disapear in a mattter of seconds. Another one was the bandwagon appeal, to be apart of the group. We could have a hip-hop/RnB star to be at the studio without the energy to record a verse.But once he consumes the drink, he feels the energy rushing through his body and makes him feel alive. Snce it was a healthy drink that has a better taste than most caffinated drinks and coffee, we also appealed to the logical side of things. Since it is healthier than most drinks, people will more likely be obligated to buy the drink since it won't damage their health, and since it tastes better than most drinks, they could also have a positive association with the product since it tastes good and it is healthy.
What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?
The most persuasive techniques was the way we presented our appeals. We already had an upper hand by making a healthy energy drink in a market where not only is it an obese market, but a heavy energy drink use market. So having an efficient healthy good-tasting energy drink made it easier. We also tried to explain in detail while being consise enough not to bore the audience and make them interested. This would make them have more information rather than broing the audience.
How did an awareness of audience and context influence your overall approach to this activity?
It would be in specific places. For example, it efected where we would advertsie the product because since we wanted to appeal to the 18-25 year old audience. We had planned to use youtube, facebook and other social media mediums in order to advertise the product. Our appeals where also change. in order to use the bandwagon appeal effectivley we would have to use celebrities that are very relevant and have a huge following. it affected our fear and logic appeals as weel. In order to appeal to fear we would have to use young people in our advertisement and school juniors/seniors in order to appeal to the worry of failure. And as for our logic, we had to make sure that we had to market the heathy a lot since it is a very relevant topic and is very wiley know to use healthy, organic products
We were aprehended by a company to create a a advert for their product, a high sugar energy drink. The first appeal that was used, was the fear appeal. This was used to denote the strength of the drink in a way. It was used in situations like try to finish a meager or somber task, or trying to complete an asessment, or reach career/work objectives/goals, but sleep is getting the best of you. If youd rink the energy drink, the unbidden sleep will disapear in a mattter of seconds. Another one was the bandwagon appeal, to be apart of the group. We could have a hip-hop/RnB star to be at the studio without the energy to record a verse.But once he consumes the drink, he feels the energy rushing through his body and makes him feel alive. Snce it was a healthy drink that has a better taste than most caffinated drinks and coffee, we also appealed to the logical side of things. Since it is healthier than most drinks, people will more likely be obligated to buy the drink since it won't damage their health, and since it tastes better than most drinks, they could also have a positive association with the product since it tastes good and it is healthy.
What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?
The most persuasive techniques was the way we presented our appeals. We already had an upper hand by making a healthy energy drink in a market where not only is it an obese market, but a heavy energy drink use market. So having an efficient healthy good-tasting energy drink made it easier. We also tried to explain in detail while being consise enough not to bore the audience and make them interested. This would make them have more information rather than broing the audience.
How did an awareness of audience and context influence your overall approach to this activity?
It would be in specific places. For example, it efected where we would advertsie the product because since we wanted to appeal to the 18-25 year old audience. We had planned to use youtube, facebook and other social media mediums in order to advertise the product. Our appeals where also change. in order to use the bandwagon appeal effectivley we would have to use celebrities that are very relevant and have a huge following. it affected our fear and logic appeals as weel. In order to appeal to fear we would have to use young people in our advertisement and school juniors/seniors in order to appeal to the worry of failure. And as for our logic, we had to make sure that we had to market the heathy a lot since it is a very relevant topic and is very wiley know to use healthy, organic products
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