Print Ad

In class, we have been assigned a print advertisement. This blog post is going to be an analysis of the print advertisement.

The ad focuses mostly on the cultural context. Mostly tradition. In the ad, the woman is wearing a wedding gown and is tying the shoe laces of her converse shoes. This usually isn't worn in a traditional wedding. Usually the bride wears and expensive, or white heels, traditionally. But this is meant to go against tradition. Beside the subject (the bride), there is a text that reads "Never Follow". This is linked with the shoe. The shoes are meant to symbolize the subject not following the tradition.  The shoes she is wearing are mostly cheap and are more casual. they shouldn’t be worn in a special occasion, especially a wedding where people, especially in western societies, take it very seriously. Also, the setting of the ad is very odd for a marriage to take palace and for her to be fitting her wedding costume on a set of stairs. The word play of the company also can play in to the ad. Hour Choice is the name of the company and sounds like Our Choice. This can also connect with the rebel side of the viewer and be inclined to wear the watch because of what it symbolizes and the ideology it possesses.

Historically, in this generation especially, people have done this type of thing before. Being wed in an “extravagant” place. Some people mix nature in their wedding by being married in a forest. This could be because people are to insecure about the fact that people try to be the same and the traditional marriage occasion is set. People try to stand out in the crowd and be special. Or the feel like the experience would be more enjoyable if they express their emotions on their special day.

This could also be a movement if seen general. One of the biggest issues that people face is the choice of conformity. Most of our subjects that we take in classes are focused on the topic and/or concept of conformity. This could make people break traditions and make their own ideologies and not to follow society norms and make their own rules. This again could make people more inclined to buy the product because of what it symbolizes.